New York Times bestselling author and social media expert Gary Vaynerchuk shares hard hitting advice on how to connect with customers and beat the competition in a world where social media has taken over.
When corporations plan their social strategies, their focus lies entirely on knocking out the competition, i.e. their next campaign that will produce the necessary profits for their company (termed in the book as the “right hook”). Even the companies that continue to develop content to engage customers and develop relationships (termed as “jabbing”) are still looking for that “right hook”. Gary Vaynerchuk looks at how to use your jabs and right hooks effectively to convert your hard earned traffic into sales.