“The Power of Broke” – Daymond John

Literature Summary

Daymond John is a perfect example of how hard work and dedication pays off. Learn about the power of broke of someone who started selling his home-sewn shirts on the streets of Queens and had to promote his brand on a $40 dollar budget. Daymond argues that the reason he was able to grow his business to a $6 billion dollar phenom, was the power of broke (or the feeling of desperation). If there is only one road you can follow, you will take it by any means.

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Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.

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